Social media is a powerful tool for marketing and branding. You can use them to create awareness of your products or services, connect with customers, and help promote your brand’s reputation. However, you can make mistakes as a new business owner. These social media mistakes are costing you new customers or business opportunities, so be careful to steer clear of them!
1. Not using hashtags at all
When you post great content, it’s essential to use hashtags. Even though they started from Twitter and Instagram, hashtags have become an integral part of any marketing campaign. Why? It helps boost your visibility.
With hashtags, people can find your posts and your profile easier. In other words, they drive traffic for your company on platforms like Facebook, Twitter, Instagram, and more! Imagine posting an excellent video. However, you didn’t put any hashtags. It’s a pity not to leverage a potent tool that can spread your message to a much wider audience who may be interested in your products.
Try incorporating them into your posts whenever possible! Don’t be afraid to test out a few different ones to find the one that works best for you. And the best thing? You can use them in any medium, including blogs and social media posts.
2. Posting too much content at once
Some people get excited about social media and post a lot, but this can backfire because it makes you seem like spam. Posting a lot might seem like a good idea at first because you want to get your content out there. Still, there’s a fine line between being visible and annoying your audience. An annoyed user might not return to your profile ever again. Even worse, he/she could share his negative review with friends and others on social media, which is negative word of mouth for your business. You want to avoid this like the plague. So for best results make sure you have something engaging to say when using social media to promote your tours!
3. Not posting at all
If you’re not posting anything on your social media profiles, it’s easy to get forgotten about by potential clients. Be sure to post at least one or two times a week so that people don’t forget about your products or services. There’s a big difference between not posting at all and posting here and there. If you want to see results, the key is to post consistently. And as we said earlier, don’t overdo it! Consistency doesn’t mean spamming.
4. Not tagging correctly
It’s essential to tag everything correctly because it helps get your name out there before building up content for your store. Also, properly tagging your photos and videos is vital because it enables you to organize them. Otherwise, this can redirect users to the wrong accounts/pages, and you don’t want that.
5. Being reactive rather than proactive
An effective marketing strategy doesn’t just include responses to competitors or other current events, such as product launches or customer complaints, but also anticipates potential issues well ahead of time! For example, suppose you make sure that the customer experience doesn’t suffer from any problems; people will return to your business because they enjoyed it!
6. Not responding on time
Not responding to your audience in time on social media can be very damaging to the company’s brand image. Otherwise, people might get the impression that you don’t care about them at all. If they have a terrible experience with your brand, they might never return! So you should always respond as soon as you can to questions, comments and messages. Consider it a professional courtesy.
Social media is a powerful tool for marketing and branding. You can use social media to make your products or services popular. Also, you can connect with customers and help promote your brand’s reputation – but you need to use it the right way if you want it to work!
You can always jump on a FREE consultation call with our team!