You are a tour operator, and you want to expand your business. You need new customers, but you don’t have the time or resources to find them. What can you do? Luckily for you, there are many free marketing tools available to help grow your customer base. This blog post will cover five of those free marketing tools for tour operators:
Google Adwords, SlideShare, LinkedIn Groups, Facebook Ads, Youtube Video Marketing.
These five free marketing tools offer an easy way for tour operators like yourself to market their business without spending any money upfront on advertising campaigns:
Free Marketing Tools for Tour Operators
1) Google Adwords
Google AdWords is one of the most excellent marketing tools for tour operators to advertise their business online. Google AdWords is the best place to start with PPC (pay per click) advertising, which can be very effective if done well. Not only are you able to choose your keywords, but you can also track conversions and make sure that what you’re spending on clicks is worth it. You can create and manage your ads through it, and you’ll have access to their incredible targeting features, which will let you get in front of your customers. It’s easy to set up campaigns, and they have many resources that can help you learn more about how it works.
SlideShare is a great way to share presentations or information on topics of interest to your target audience. Now it’s easier than ever to reach out and connect with your audience without annoying them with sales pitches. It’s a great place to talk about your work. People can download your presentations, and you get the credit for creating an informative presentation! You can also view other people’s work and get ideas from your competition about what works (of course, this doesn’t mean copying them). What’s more, you can use SlideShare for training, onboarding new employees, and generally making yourself more knowledgeable at work.
3) LinkedIn Groups
Join related groups and post relevant content often, so people see it when they visit those pages. Make sure to join groups that are related to your niche. It makes more sense for you to be a part of these groups because you can easily connect with other people in the group who share similar interests as you do, and that’s why it’s one of the marketing tools for tour operators. For example, when you join a LinkedIn group, you’re joining a network of professionals interested in sharing ideas. So don’t be shy! When the opportunity arises, post your thoughts and ask questions about others’ posts.
4) Facebook Ads
Facebook Ads are the ultimate marketing tool for every business, especially for companies that offer journeys. You can select your audience, you have a wide variety of ad objectives that provide different benefits to your business, and Facebook has a ton of features that make managing ads simple. When you’re running a Facebook ad, choosing an objective is very important. If your goal is to get people to click on a link or fill out a form, then select an action-based objective like “people who live within 25 miles”. What’s more, it’s easy to track how well your ads do.
5) YouTube Video Marketing
Earning money with Youtube is one of the best marketing tools for travel businesses. Consider a video travel blog. You can share your experiences and locations to visit and things to do or make videos about things like outdoor adventures, such as hiking. You don’t have to be an extreme athlete; describe what you’re doing and why it’s fun. Short videos are suitable for attracting attention online. Some people say that they’re the future of marketing! So why don’t you leverage them for your business?
Hopefully, you’ve found a few marketing tools that will help grow your customer base. We at Kleesto know how difficult it can be to manage and automate all the aspects of running a business, so we would love for you to take us up on our 21-day free trial offer! With Kleesto, you get access to these great marketing tools and booking engines, operations management software (for things like inventory management), and communications with customers are all in one easy package. Sign up today here!