Are you searching for a free website builder? Do you want to connect with travel agents and sell more tours? Then you need a website with a listing page that presents your real-time inventory to everyone. In this article, you will learn about:
- The pillars of an effective listing page
- How to use Kleesto’s free website builder to create travel products with ease
- Marketing tips to improve your booking page
Your listing page is a part of your distribution strategy. Both customers and partners use this page to be informed about your travel company. Imagine you are a traveler looking for your next travel experience. You don’t have much time, and you want something that feels amazing, inspiring, and exciting. Then you visit the web page of a tour operator. The design of a web page plays a vital role in whether the traveler will buy or not, so be careful when you list your activities.
What to include on your listing page:
Let’s walk through the process of creating a listing page:
Gallery (Images & videos)
High-quality images are the first thing people notice for their next travel experience. A travel company without fascinating images is like a birthday without a cake. Something is missing! Use them in your tours to entice your travelers!
Tour description (Title & Paragraph)
The shortest description of your tour should be the title. People should understand what your services are all about just by reading the title. Why? Because many of them will not read anything else. In the main description, you can give more details about the experience you provide. Next, include all the aspects of your tour that are worth mentioning to understand your customers. In the end, present an overview of the experience with its most essential elements. Finally, try to answer some of your customers’ questions:
Where do we meet?
Will we stop to enjoy a breathtaking view?
Are there any cultural sights nearby?
Inform your customers about the differences in the pricing of tours. For example, usually, adults and children are not priced the same. Another tactic is offering discounts for specific groups of people like students. With Κleesto’s free website builder and the back-end system, you can adjust your pricing strategy to your customers.
Additional equipment & services
Travelers should know if you have any additional items or services included in your tours. For example, if you offer food, describe what kind of food it will be and serving hours: breakfast, lunch, or just a snack? Are there unique dishes for vegans and vegetarians? Let them know!
Never forget about the cancellation policy in your tour information! It can make people feel safe to book your activities. Bonus point: you look more professional.
A maximum capacity limits some activities. For example, some tours have age restrictions which means they are not family-friendly. If you want your trips to go smoothly, then your partners and customers should know such limits in advance.
Proposals and Tips
You have to prepare your customers for the experience. For example, you are the one who needs to tell them about the most suitable outfit for your tours or how they can protect themselves from the bad weather.
Now let’s see how it feels to create a travel product with Kleesto’s free website builder!
How to Create a Travel Product with Kleesto’s Free Website Builder
Kleesto’s free website builder has a listing page that contains all the elements that we mentioned. The steps are the following ones:
- General info (main activity structure)
- Content (activity details)
- Resources (connected resources and personnel)
- Schedules & pricing details
- Policy details
- Partners (connect channels)
- Review (finalize your activity)
It is that easy! The only thing you need to do is open your dashboard and fill in the content. With these seven simple steps, you will optimize your booking website with Kleesto’s free website builder.
Discover four helpful marketing tips:
Marketing Tip #1
When creating content, think of your buyer’s persona and write like you are talking to them. Being focused on your ideal customer is one of those small actions that drive results. Stay focused on why someone would book your travel products. Where is the value?
Marketing Tip #2
Your visual content should be part of a broader storytelling strategy on your website. For example, if you offer a hiking tour, make sure your tour gallery contains breathtaking images of mountains and hiking trails. What’s more, describe the pictures in your paragraph. Balance your written and visual content harmoniously and leave an impression in your customer’s mind. Remember, if you can make them dream, you can make them buy.
Marketing Tip #3
Never forget to measure and optimize your content, both visual and written. Then, every six to eight weeks, take a breath and step back to overview what happened in your travel business. Ask yourself:
Did people read my product description?
Did they book more tours?
What about travel agents? Did my distribution network grow?
Should I change images and writing style?
Marketing Tip #4
Expose yourself! Feel confident to show your face and your team in public. People love knowing their tour guides and the people behind a website. They can trust your travel company more easily when you and your team expose yourselves. Therefore, along with the ethereal hiking trails, bring out some of these fantastic photos in which you have fun with your team.
Did you find this article informative? Do you have any questions about Kleesto’s free website builder? Let us know in the comments! Kleesto is an advanced software for tour operators that want to scale their businesses and become competitive in the digital world. Adapt to the new era of tourism and see your business grow. Sign up for our 21-day FREE trial!